Advertising professional and entrepreneur with 13+ years of leading creative work for global fortune 500 brands & high growth startups. Making sure the insight is cultural, the copy is human, the work is aesthetic and the team is still sane.

As comfortable navigating the chaos of big SUV relaunches like the Renault Duster as I am building an identity for India’s youngest airline, Akasa, from scratch. Equally uncomfortable with stagnancy.

AI Tools: Currently using Claude to work faster, Midjourney to prototype better, Suno & ElevenLabs to polish it all, and possibly the next shiny thing while you're still reading this..